01Logo
One logo, used as it is
The logo pairs an open book with the letters अ and ह, a river flowing out of it and a rising sun, above the wordmark in Hindi and English. Always place the original file, never a redrawn copy.
Clear space and size
- Leave space the width of the sun on every side.
- Never smaller than 120 pixels wide, so the Hindi wordmark stays readable.
- No recolouring, stretching, outlines or shadows.
02Colour
Soft lavender, a turquoise river and a golden sun
Four core colours carry every layout. Six accents bring in the river, the sun and the garden. Tap any swatch to copy its code.
Core
Violet
Buttons, sublines, links
Ink
Headlines and body text
Lavender
Main background
Parchment
Background glow, cards
Accents
Lagoon
The river, deep water
Bubble
The river, light water
Mango
The sun, warm glow
Mint
Leaves and hills
Strawberry
Lotus, playful accents
Blueberry
Icons, soft accents
The river gradient runs from Lagoon to Bubble and fades into Lavender.
03Typography
Rounded, bold and friendly
Baloo 2 sets every headline, in English and Hindi. Nunito sets English body text and Noto Sans Devanagari sets Hindi body text. Inside generated images, ask for "a big, bold, friendly rounded sans serif".
Headlines
Aa
Baloo 2, ExtraBold
Ink purple, centred on social posts. A few words only.
Body and sublines
Aa
Nunito, Regular to Bold
Violet for sublines under a headline, ink for paragraphs.
What is Prakrit?
The everyday speech of ancient India, and the language of the Jain Agamas
prakritsarita.comThe standard stack: headline, subline, pill button.
Hindi fonts
Hindi is always set in real fonts, in the Post studio or in captions, never drawn inside generated pictures.
Hindi headlines
प्राकृत भाषा का इतिहास
Baloo 2
Hindi body text and captions
प्रकृति से जन्मी, जन-जन की सहज बोलचाल की भाषा।
Noto Sans Devanagari
Gathas, mantras and quotes
णमो अरिहंताणं
Tiro Devanagari Hindi
04Illustration
Soft watercolour with a glossy glow
Scenes are soft pastel watercolour with gentle glossy highlights. Feature visuals use glossy, candy-like 3D icons on rounded pastel tiles. Calm, airy and uplifting, with no people unless asked.
The river
Sarita means river. A glowing turquoise stream with sparkles runs through every visual.
The sun
A warm golden sun or sunrise glow, low and soft, never harsh.
Books and manuscripts
Open books and palm-leaf manuscripts tied with red thread, with no legible letters.
Mint leaves
Soft mint-green leaves and gentle hills frame the scene.
Lotus flowers
Pink lotus flowers float on the water or line the banks.
Floating dots
Small lavender dots and sparkles drift in the air for a light, airy feel.
05Mascot
Meet Beri, the blueberry learning buddy
Beri (बेरी) brings warmth to the brand, but only shows up when a post asks for the mascot. Always drawn the same way.
- A glossy round purple body with a light shine on the top left
- A small dark violet blueberry crown on top
- One mint-green leaf sprouting up to the right
- Big white oval eyes with dark navy pupils and a sparkle
- Rosy pink cheeks and a wide open smile
- Short rounded arms and small oval feet. No nose, ears or clothes
06Voice
Warm, clear and respectful
We speak like a patient teacher who loves the language: simple words, one idea at a time, and real respect for the tradition. Captions can mix Hindi and English; lettering inside images stays English.
Taglines
The river of Prakrit, flowing to every home.
प्राकृत सीखें, खेल-खेल में।
The Hindi tagline goes in captions only.
Handle and site
@prakritsarita and prakritsarita.com
Facts we can say
- 15+ grammar topics
- 25+ games
- 55,000+ word dictionary
- Picture stories
- Lessons in Hindi and English
- Namokar Mantra and Agama passages
- Prakrit is over 2,000 years old
Never invent other numbers, prices or claims.
07Instagram formats
Posts in 4:5, reels in 9:16
Every carousel tells one story from cover to call to action. Every reel opens with a hook question or a surprising fact.
Carousel, 4:5 portrait
1. Cover
2. Explain
3. What's inside
4. Product
5. Call to action
Reel, 9:16 vertical
Pink areas stay free of text.
- Text sits in the upper third, centred.
- Clips are 4 seconds of slow, gentle motion: the river flows, sparkles twinkle, leaves sway.
- Every word of text holds perfectly still.
- Join the clips in Instagram and add music there.
1. Hook
2. Story
3. Product
4. Call to action
08Quick rules
Do this, not that
Do
- Keep the river in every visual
- Use English lettering inside images, a few words at a time
- Put @prakritsarita small in the bottom right of inner slides
- Use only the facts listed in Voice
- Keep reel text in the upper third, perfectly still
- Use the real logo file, never a redrawn one
Avoid
- Hindi or Devanagari lettering inside generated images
- Dark, harsh or neon colour schemes
- People in visuals unless they are asked for
- Invented numbers, prices or promises
- Text in the bottom fifth or right edge of a reel
- Beri appearing when nobody asked for the mascot